“Negative stereotypes about the nature of black masculinity continue to overdetermine the identities black males are allowed to fashion for themselves.”
- bell hooks, We Real Cool: Black Men and Masculinity
This forthcoming collection entitled DELICATE MASQUERADE, is inspired by the emotional and psychological effects of traditional masculine performance from a personal perspective. Taking aesthetic inspiration from the concept of scarring and vulnerability, this collection aims to present an abstraction of masculine experience and presentation through aesthetic decisions, material juxtaposition, silhouette, and form.
[ BIO ]
Adam Reid is a multimedia designer and creative director of Hiro Sol, a modern fashion brand interested in exploring identity through fashion. Reid’s designs are referential to his lived experience and the collective experiences of black men in America. These socio-experiential themes are explored through the inspiration and integration of streetwear in mainstream fashion. This concept sparked an interest dismantling the oft derogatory label of “streetwear” to black designers and aesthetics in modern fashion. Through his time at Parsons School of Fashion, Reid has continued to transform and evolve the Hiro Sol design ethos to engage with emerging technological platforms [such as clo3d] as a method of communication and production but also remaining true to his personal narrative.